Three Keys to a Successful Church Campaign

Posted on: 5 November 2018

Church campaigns are ways to raise money for extra expenses that the church is facing. These extra expenses can vary, such as the need to replace the roof on the church, add on a youth center, or send out a missionary group from the church. Church capital campaigns are used to address one-time expenses that can't be covered by the usual church income. Read on for some tips to make your campaign successful. 

#1 Have a Specific Target 

When you run a church campaign, you need to have a specific target beyond just raising money for the church. Having a specific target that you are raising money for will help you rally the church community behind the idea. Having a specific target will also allow you to create a budget and determine how much money you need. Knowing how much money you need for the project will help you set realistic earning goals for the campaign.

#2 Track the Contributions 

Next, you are going to want to track the contributions. Find an engaging way to track the earnings that shows how the money is contributing to the overall project. For example, for a project to add on an addition to the church, such as a youth center, you could track when you purchase enough money to buy the supplies for the project, the money to pay the contractor, the money to purchase furniture for the youth center, and the money to start funding events at the youth center.

Having mini-goals within the larger goals will help your congregation feel like they are making progress towards the goal. It will also allow your congregation to feel like they contributing to something specific. Maybe some members feel inspired to donate to reach the goal for building materials, and other members feel moved to help fund the events at the youth center.

#3 Make Individual Connections

Do not just appeal to the congregation as a group. Talk to the congregation as individuals. An individual ask is a lot more powerful than a group ask. When asked personally, instead of as a group, some people may feel more compelled to give.

Individuals may also be interested in contributing towards the goal in ways outside of monetary contributions, such as donating some of the supplies needed or volunteering their labor towards the project. These are all valuable contributions that can be facilitated much smoother by actually talking to individuals about the campaign.

You may also have members that only want to contribute to a part of the campaign. Using the example above, maybe some members only want to contribute to the events in the youth center. Their money could be allocated towards that expense from the beginning, not just when your overall savings reach that goal.

The key to a successful church campaign is to make sure that you are raising money for a specific, one-time expense or event that you can define and break into mini-goals for the congregation. Make sure to make appeals to the overall body of the church, as well as individual members, and be ready to accept non-monetary contributions that contribute to the overall goal of the campaign.

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